Business Plan(3years)



Summary | Outline

The following business plan was created based on the assumptions below.

(made on February, 2009)
Preconditions

1. Ecoindex Co., Ltd. and Stylex Enterprise Co., Ltd. is premised on a merge in 2009 with the merger reference date set at the end of March.
2.SHI will carry out consolidated accounting of Ecoindex Co., Ltd.
3.Due to the above, the budget listed on the business plan shall be the total of the 3 companies combined. (Excluding internal transactions)



Business plan and earnings forecast

(1) MLM business in partnership with other companies
Partnership with other MLM companies. Consultation for MLM companies that can be partnered with in tree planting activities.
At that time, our company is to receive compensation for participating as a distributor.

Unit:$1,000(Rate $1=¥100)
Business year
2009
2010
2011
Earnings forecast
170
450
869

(2) Green First Club(GFC)
"Green First Club" member recruitment.
Recruit users for the automobile trade system dealing on Nikkei 225 Futures. (3,000 limited users)
Recruit mainly agencies from the MLM period at 20,000 yen for the initial fee, and 13,000 yen for the monthly fee.
(General members are charged 30,000 yen for the initial fee and 18,000 yen/ month (tax not included.))
The purpose of GFC establishment is to leverage the "Hansuke-kun" system service and make social contributions through a part of its economic effects while also contributing to the company's personal growth.
Therefore, the fundamental rule is to donate 1500 yen of the monthly fee to the Heart Leaf Association and members shall contribute 10% of profits to the Heart Leaf Association.
In FY2010, the company is scheduled to begin recruitment of users for the foreign exchange margin transaction (FX) automatic trade system.

Unit:$1,000(Rate $1=¥100)
Business year
2009
2010
2011
Earnings forecast
 
 
 
Nikkei225
204
3,019
4,973
FX
0
867
5,127
Total
204
3,886
10,100

(3) Business by Stylex Enterprise USA
The company will start recruiting users for the S&P 500 Futures automatic trade system in the United States around Oct. 2009.
The purpose of establishing this business is scheduled to be the same as those of the Green First Club.

Unit:$1,000(Rate $1=¥100)
Business year
2009
2010
2011
Earnings forecast
76
1,488
3,360

(4) Japan Heart leaf Association, contracting of tree planting activities
The Japan Heart Leaf Association (JHLA) is an association which promotes the planting of fast growing paulownia trees mainly in Brazil and carrying out other activities for social contribution through corporate and personal donations, and donations made by members supporting their activities.
Though Ecoindex Co., Ltd. is one of the main members supporting the association's activities, it will handle all orders for tree planting in Brazil since the Super Paulownia is one of the company's leading products.
Tree plantations in Brazil shall be in the suburban area of Sao Jose do Rio Claro City of Mato Grosso Province of the Amazon upper river basin, the suburbs of Belem in the downstream basin, and the suburbs of San Paulo.
The donations gathered at JHLA is scheduled to increase gradually through the increasing number of Ecoindex Co., Ltd. and GFC members, increase of partner MLM businesses, and through activities by the association and promotion committee.

Unit:$1,000(Rate $1=¥100)
Business year
2009
2010
2011
Earnings forecast
297
1,662
4,141

(5) Indonesia tree planting project
Establish a local subsidiary through joint venture with an Indonesian fund in order to promote, the "Super Paulownia Plantation Project."
The schedule is to plant 45,000 super paulownia trees in 1 block/ 100 ha each with 4 blocks counted as 1 unit.
The 2009 plan is to start tree planting in 3 units and dedicating one of those blocks as a nursery since the future plan includes mass production of seedlings.
The MOU with the fund has already been concluded.
The number of tree planting units for the next fiscal year is finalized every September but the business plan budgets 5 units for 2010 and 10 units in 2011.
Currently, we have received requests from other funds in Indonesia seeking to participate in this plan and once the seedling production system is established, the planting scale could outgrow these numbers.
In addition to Indonesia, we have received several inquiries regarding the planting of Super Paulownia outside Japan but they have not been budgeted yet at present.

Unit:$1,000(Rate $1=¥100)
Business year
2009
2010
2011
Planting unit
3
5
10
Nursery
1
1
2
Planting block
11
19
38
Earnings forecast
9,714
22,958
51,784

(6) Other environmental businesses
One is planting super paulownia inside Japan. In most cases, the seedlings will be sold.
Though small in scale, we have received several inquiries, with some cases already activated.
Another is an agency business in glass coating.
The purpose of this business is to apply a coat of clear insulation on the inner side of windows in buildings and homes in order to reduce cost of air conditioning and ultimately control the amount of CO2 emission.

Unit:$1,000(Rate $1=¥100)
Business year
2009
2010
2011
Income from tree planting
59
72
72
Glass coating
25
36
42
Earnings forecast
84
108
114

(7) Greenship sales
Greenship refers to a product in which Super Paulownia is planted in order to prevent global warming, raised for 5 years, and in the 6th year, the grown tree is sold and the proceeds of those sales excluding the logging/ sales expense is refunded to the customer who purchased the tree.
The trees have been sold for 65,000 yen (approx. $650) for 3 trees. (Plantation is in Australia)
Up to FY2000, Stylex Enterprise's MLM business consisted only of 1 starter's kit, which has been sold singularly to general customers.
Stylex Enterprise has granted the right to sell Greenship products to approximately 35,000 supporters. Sales of the product is one of the requirements for gaining compensation and this style will be continued in the future.
As of FY2009, the plantation was transferred to Malaysia and sales recommenced at 65,000 yen (tax not incl.) for 5 trees but the plantation may be changed to Indonesia in the future.

Unit:$1,000(Rate $1=¥100)
Business year
2009
2010
2011
Earnings forecast
1,073
845
1,099

(8) Renewal income
Supporter rights at both Ecoindex Co., Ltd. agencies and Stylex Enterprise Co., Ltd. are valid for 1 year and rights are renewed every year.
If a member does not update their rights, their membership is put on hold and members are not able to receive compensation during this hold period.
The renewal fee at ecoindex is 6,300 yen (incl. tax) and 10,500 yen (incl. tax) at Stylex Enterprise but it was changed to 5,250 yen since June 2009.
Ecoindex promises to pay continuous compensation to agencies who fill a certain set of requirements but the company will be asked to choose whether they will keep possession of agency rights beyond May 2009 or if they wish to give up the right to receive agency compensation in exchange for SHI stock (or become a shareholding member).
This plan is budgeted based on the assumption that 1/3 of the overall will keep possession of agency rights and that the rest will shift to a shareholding member.
Therefore, compensation resource is reduced by 1/3 from the approx. 50% in ordinary income from the previous year.
Accordingly, renewal income will remain unchanged.

Unit:$1,000(Rate $1=¥100)
Business year
2009
2010
2011
Earnings forecast
856
500
450

(9) Business continued from Stylex
Below is an aggregation of small businesses that do not apply to the business categories above, but have been succeeded from (former) Stylex.
These businesses include the online shopping (Kohnan Shotengai) and the external consignments and businesses that will be handled as internal transactions once the merger with STYLEXENTERPRISE is completed.
In this plan, the merger between Stylex Enterprise and Ecoindex sets the settlement at the end of March as its reference date and the budget beyond April offsets all internal transactions.

Unit:$1,000(Rate $1=¥100)
Business year
2009
2010
2011
Earnings forecast
35
54
54

(10) Business continued from Stylex Enterprise
Below is an aggregation of small businesses that do not apply to the business categories above, but have been succeeded from Stylex Enterprise.
Though listed as reference on this document, items from January to March 2009 will not be included in this plan since they will be posted by Stylex Enterprise Co., Ltd.
The businesses that will be continued beyond April 2009 are other revenues, return of business consignment fee generated at cancellation of the supporter contract, and service charge for hand over of supporter rights.

Unit:$1,000(Rate $1=¥100)
Business year
2009
2010
2011
Earnings forecast
11
-48
-60

(11) SHI Corp. related business
SHI is a holding company and does not generate sales.

Unit:$1,000(Rate $1=¥100)
Business year
2009
2010
2011
Earnings forecast
0
0
0

Sales total
Total income expected at the moment are as follows.

Unit:$1,000(Rate $1=¥100)
Business year
2009
2010
2011
Earnings forecast
12,520
31,902
71,910




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